Haas Factory Team and Standard Nuclear, a leader in advanced nuclear technology and innovation, are announcing a partnership for the 2026 NASCAR Cup Series season. As part of the agreement, Standard Nuclear will serve as a season-long partner on the No. 41 Chevrolet driven by NASCAR Championship driver Cole Custer.
Standard Nuclear will hold a full-season associate sponsorship position on the No. 41 Chevrolet Camaro ZL1 throughout the 2026 NASCAR Cup Series schedule. The company’s branding will also be featured on Cole Custer’s driver uniform, as well as on the team’s hauler and pit equipment, delivering consistent, high-visibility exposure both on and off the track.
“Haas Factory Team and Cole Custer exemplify the high-performance mindset that defines Standard Nuclear,” said Keeley Marrocco, Chief Operating Officer of Standard Nuclear. “This partnership provides a meaningful platform to showcase our brand throughout the entire season while highlighting our commitment to innovation, precision, and teamwork at some of the sport’s most iconic venues.”
Haas Factory Team looks forward to the partnership with Standard Nuclear, as the team focuses on consistency, competitiveness, and delivering results across the 38-race 2026 NASCAR Cup Series schedule.
“We’re excited to welcome Standard Nuclear as a season-long partner of Haas Factory Team,” said team president Joe Custer. “Their presence across the car, Cole’s uniform, and team assets reflect their commitment to the program and strengthen our ability to deliver value on the racetrack and beyond.”
The Standard Nuclear partnership will debut at the start of the 2026 NASCAR Cup Series season, with additional activations, storytelling initiatives, and fan engagement opportunities planned throughout the year.