Relationships open doors. Results keep them open.

For thirty years, Player Management International has put brands and athletes together, negotiating sponsorships, managing partnerships and building long-term, collaborative relationships that deliver value on the world’s biggest stages.

Start a conversation See the record
Est. 1996
Indianapolis, Indiana
Two-time Indianapolis 500 winners
Felix Rosenqvist with the Borg-Warner Trophy and his car on the yard of bricks after winning the 2026 Indianapolis 500
Felix Rosenqvist · Winner, 110th Running of the Indianapolis 500 · May 2026Yard of Bricks, Indianapolis Motor Speedway
The record

Partnerships that finish first.

Our sponsor programs have been part of wins at the biggest events in American motorsport.

2026
Indianapolis 500
Felix Rosenqvist
2013
Indianapolis 500
Tony Kanaan
2004
Daytona
NASCAR · Mike Wallace
×3
Pikes Peak International Hill Climb
Layne Schranz
Who we work with · 2026
All athletes & corporations →
  • Caymus Vineyards
  • Texas A&M University
  • Standard Nuclear
  • Acrisure
  • The Gracie Foundation
  • Indiana State Police
  • Decisive Point
  • Tanger
  • Dawson Logistics
Five PMI partners on Felix Rosenqvist’s helmet
Felix Rosenqvist fastening his helmet, which carries the Texas A&M, Indiana State Police, Decisive Point and Tanger logos
Texas A&M · Indiana State Police · Decisive Point · Tanger
Close-up of Felix Rosenqvist’s helmet through the cockpit screen, showing the Dawson Logistics logo
Dawson Logistics · Freedom 250 Grand Prix, Washington, D.C.
On track · 2026

Partnerships you can
see from the grandstands.

A selection of partnerships conceived, negotiated and brought to life by PMI across the NTT INDYCAR SERIES and the NASCAR Cup Series.

Texas A&M University

IndyCar & NASCAR Cup Series · Felix Rosenqvist · Haas Factory Team, No. 41
The maroon Texas A&M No. 60 IndyCar at speed on a street circuit painted with stars and stripes, the U.S. Capitol blurred behind
IndyCar · Freedom 250 Grand Prix, Washington, D.C.
The maroon and white Texas A&M No. 41 Chevrolet, carrying a George H.W. Bush tribute, passing an aircraft carrier at Naval Base Coronado
NASCAR Cup Series · Coronado, San Diego · George H.W. Bush tribute

Standard Nuclear

NASCAR Cup Series · Haas Factory Team · No. 41
The black and green Standard Nuclear No. 41 on pit road beneath the Pagoda at Indianapolis Motor Speedway
NASCAR Cup Series · Indianapolis Motor Speedway
The Standard Nuclear No. 41 Chevrolet at speed at Daytona International Speedway, seen from above
NASCAR Cup Series · Daytona International Speedway

Bonanza Wines

NASCAR Cup Series · Haas Factory Team · No. 41
The red and white Bonanza Wines No. 41 Chevrolet at speed along the wall at WWT Raceway
NASCAR Cup Series · WWT Raceway
The Bonanza Wines No. 41 Chevrolet from behind, exiting a corner at Circuit of The Americas
NASCAR Cup Series · Circuit of The Americas

Acrisure & The Gracie Foundation

NASCAR Cup Series · Beard Motorsports · Casey Mears, No. 62
The blue and white No. 62 Chevrolet of Casey Mears, carrying The Gracie Foundation and Acrisure Protection Group logos, at speed at Daytona International Speedway
NASCAR Cup Series · Daytona International Speedway
Casey Mears in his white firesuit with The Gracie Foundation and APG logos, wearing an APG cap and sunglasses
Casey Mears
What we do

Two sides of the deal. One firm.

Full list of services →

For brands

We identify strategic alignment, negotiate disciplined economics and craft partnerships designed to deliver measurable value.

  • Partnership strategy & acquisition
  • Entitlement partnerships
  • Event planning & activation
  • Public relations & content strategy

For athletes

We manage the business of an athlete’s career, developing opportunities, strengthening marketability and creating long-term value.

  • Contract negotiation
  • Endorsements & appearances
  • Brand & social media strategy
  • Career development

More value.
Less friction.

We structure partnerships around business objectives, not rate cards, creating greater impact through disciplined economics. Then we manage the details, from negotiation and contracting through activation, communications and brand execution, delivering a seamless experience for brands and properties alike.

How we work

We give you clarity, not confusion.

Principled in our approach. Disciplined in our execution.
01

Direct access. Decisive action.

Our clients work directly with the people entrusted to represent their interests, ensuring clear communication, informed counsel and timely decisions.

02

Firm in negotiation. Fair in partnership.

We protect our clients’ interests while recognizing that enduring partnerships are predicated on value for all stakeholders.

03

Every partnership matters.

We bring the same rigor, attention and accountability to every engagement. The measure of an opportunity is its potential, not simply its size.

Doug Barnette
Principal

Doug Barnette

Aggressively Creating Value + Pursuing ExcellenceBuilding Relationships + Chasing Moments

Doug founded PMI in 1996 with a single client, former Carolina Panther Mike Minter. Before that he played professional basketball, touring with the Washington Generals against the Harlem Globetrotters, and served as an Army paratrooper and airborne medic. He’s also a Six Star finisher of the World Marathon Majors.

Read Doug’s story →
Latest news
All news releases →
Oct 1Standard Nuclear Racing + Haas Factory Team – Las Vegas NASCAR Cup Series Notes Sep 20CUSTER AND TEXAS A&M TEAM SHOW SPEED AND RESILIENCE AT BRISTOL Sep 18PLAY FOR EASTON RIDES WITH COLE CUSTER AT BRISTOL MOTOR SPEEDWAY Sep 18Texas A&M University Racing + Haas Factory Team – Bristol NASCAR Cup Series Notes
Start a conversation

Have a program
in mind?

Indianapolis, Indiana