Iconic wine producer Caymus Vineyards will continue its presence in the NASCAR Cup Series, returning as a sponsor of Haas Factory Team and NASCAR Championship driver Cole Custer for the 2026 season.
The 2026 season marks Caymus Vineyards’ 13th year of NASCAR involvement and its fourth with the Haas Factory Team organization. The partnership continues to align the Napa Valley-based winery with one of NASCAR’s most competitive organizations and a schedule that delivers strong national exposure among one of professional sports’ most passionate fan bases.
As part of the renewed partnership, the family-owned and operated winery will feature Bonanza Wines as the hybrid primary sponsor for two marquee events on the NASCAR Cup Series calendar. The popular Bonanza Wines livery will be featured on Custer’s No. 41 Chevrolet Camaro ZL1 at the race at Circuit of the Americas on March 1 and at Charlotte Motor Speedway on October 11.
Bonanza Wines will also have a season-long presence through integrated branding on the No. 41 Chevrolet Camaro ZL1, Custer’s firesuit, Haas Factory Team’s hauler and pit equipment, and through fan-engagement initiatives. As part of the collaboration, Bonanza will be highlighted on the team’s social channels.
One of the country’s fastest-growing wine labels, Bonanza was created by Chuck Wagner of Caymus Vineyards in 2019, offering Cabernet Sauvignon with character and quality at a reasonable price. In 2025, Bonanza introduced a new Chardonnay and reserve Cabernet that continue to celebrate a spirit of exploration and the enjoyment of life’s simple pleasures. The label’s name was inspired by the “bonanza” of the great state of California, home to diverse vineyard land where delicious wines can be produced.
“Bonanza Wines is proud to continue our partnership with Haas Factory Team and the No. 41 team in 2026,” said Karen Perry, Executive Vice President of Caymus Vineyards. “NASCAR provides a powerful opportunity to connect with fans who appreciate authenticity, performance, and great moments shared with friends and family — all values that we strive to live up to each day. In 2025, Cole nearly delivered the Bonanza car to victory lane at Daytona, so we hope to experience more of those heart-racing moments in the new season.”
Haas Factory Team leadership echoed the enthusiasm for the continued relationship, highlighting Bonanza’s commitment to the program and its creative activation approach.
“We’re excited to extend the partnership with Caymus Vineyards and look forward to again having Bonanza Wines onboard for the 2026 season,” said Team President Joe Custer. “Caymus has a long and well-documented history in the sport, so we’re happy they see the value in being associated with Haas Factory Team, and we look forward to our continued collaboration. Caymus’s commitment to producing quality wine – and connecting with today’s wine drinkers –mirrors our commitment to our fans, as we build competitive race cars and strive for success. We have a shared passion for precision and execution.”
The 2026 NASCAR Cup Series season marks another chapter in a growing relationship between Caymus Vineyards and Haas Factory Team, reinforcing Caymus’s commitment to premium motorsports partnerships and memorable fan experiences. The year kicks off with the 68th running of the Daytona 500 on February 15, and it will be televised live on FOX at 2:30 p.m. ET/11:30 a.m. PT.